“12th Fail”, directed by the iconic Vidhu Vinod Chopra, has been a sensation since its release on Disney+ Hotstar on December 29. The movie, made on a budget of approximately ₹20 crores, impressively grossed ₹66.58 crore worldwide during its theatrical run. Starring Vikrant Massey as Manoj Kumar Sharma, the film depicts Sharma’s journey from a high school dropout to a respected IPS officer.
Overcoming Theatrical Limitations
Despite a limited promotional strategy and a release in only about 600 theaters, “12th Fail” saw massive Box Office success, largely credited to positive word-of-mouth. However, its restricted theatrical release meant many potential viewers missed it. The film’s availability on Disney+ Hotstar opened doors for millions of viewers, eagerly awaiting its digital release.
Record-Breaking OTT Performance
The movie quickly became 2023’s most-watched film on Disney+ Hotstar, a testament to its compelling storytelling and audience appeal.
Insight into ’12th Fail’
“12th Fail” is a 2023 Indian Hindi-language biographical drama, produced, written, and directed by Vidhu Vinod Chopra. Based on the 2019 non-fiction book by Anurag Pathak, it narrates the real-life story of Manoj Kumar Sharma’s rise from poverty to becoming an IPS officer. The cast includes Vikrant Massey in the lead role, supported by Medha Shankar, Anant V Joshi, Anshumaan Pushkar, and Priyanshu Chatterjee, contributing to the film’s dynamic and engaging narrative.
