Ayaan Kumar’s aspirations of attending IIT Delhi faced a setback during the COVID-19 lockdown. However, amidst the challenges, he unearthed a new passion for creating captivating VFX videos on the short video platform, Josh, ultimately finding a source of income and fulfillment.
Ayaan grew up in a tight-knit family in Banka, Bihar, where they owned a modest jewelry store. Despite familial expectations for him to take over the business, Ayaan harbored dreams of breaking free from the small-town life by securing admission to IIT. Despite his dedicated preparation, he fell short in the IIT JEE exam and ended up enrolling at PBS Engineering College in Banka.
Just as he was on the verge of securing employment, the COVID-19 lockdown struck, shattering his aspirations once more. With his family’s jewelry business suffering, Ayaan found himself confined to his home. Though he had dabbled in creative projects during his school days and recognized his imaginative potential, he had never had the chance to fully delve into his creative abilities.
Ayaan embarked on a self-taught journey into VFX, exploring various tools and techniques. Introduced to Josh by a friend, he found himself engrossed in its content for hours. While inspired by numerous creators, he was adamant about maintaining his originality. The technological aspect of VFX tools on short videos particularly intrigued his tech-savvy nature. Additionally, employing his analytical abilities, he observed that children formed his primary audience. Driven by a desire to entertain and inspire them, he crafted VFX videos to recapture the joy of childhood and ignite their imaginations.
Watch a captivating video showcasing Ayaan’s neighbor’s child, embellished with impressive VFX.
Ayaan’s mind-bending video, featuring him splitting himself with dazzling editing, amassed over 300,000 views in a mere two days!
Ayaan’s videos quickly gained popularity, captivating both children and parents nationwide. Many expressed gratitude for his clean and engaging content, which became a favorite for families to enjoy together. While creators on international platforms often hail from affluent backgrounds in major cities, Josh provides a platform for talents from smaller towns to shine. With 250 million monthly active users, with at least 40% residing in non-metro areas of India, Ayaan’s following has soared to over 250,000.
Reflecting on his presence on Josh, Ayaan shared, “Josh kickstarted my creative journey, and the Creator Pro Program provided financial stability. Seeing the potential, my family now fully supports my creative pursuits.”
Ayaan is just one of over a thousand creators on JOSH who have discovered a viable online income stream through the Josh Creator Pro program. Unlike typical platforms, this program compensates creators based on engagement rather than follower count. Even newcomers or those with minimal followers can earn from their first video, provided it engages users, as exemplified by Ayaan’s experience.
In a realm where career aspirations can feel distant, Ayaan’s odyssey stands as a beacon of inspiration, motivating numerous individuals to pursue their passions with unwavering resolve. Explore all of Ayaan’s captivating content HERE.
