The release of “Srikanth” has brought some relief to the Bollywood box office, with a decent Day 1 collection of ₹2.41 crores. The absence of major film releases has undoubtedly contributed to its success, providing the film with an additional boost. However, to achieve a respectable weekend total, it needs to maintain this momentum and multiply its earnings over the Saturday-Sunday period.
This achievement is particularly noteworthy in the wake of recent disappointments like “BMCM” and “Maidaan.” “Srikanth” marks the first Hindi film in a month to cross the ₹2 crore mark on its opening day. While this figure may not be groundbreaking, considering the film’s mid-sized stature and the lukewarm response to April releases, it represents a fair outcome.
What’s commendable is the strategic approach adopted by the makers, refraining from resorting to gimmicks like Buy One Get One (BOGO) free ticket offers on Day 1. This demonstrates their confidence in the film’s content and their commitment to attracting genuine viewership based on merit rather than temporary incentives.
As “Srikanth” continues its theatrical run, its performance over the coming days will determine its ultimate success at the box office. With positive initial reception and a steady start, the film has laid a promising foundation for its journey ahead.
