Last updated on July 25th, 2024 at 05:11 pm
Do you know the secret behind successful companies? They care for their customers….. Well, in this world where a customer is considered to be a king, make sure you continue to treat them like one too. You have accomplished one of your major business goals if you have retained your customers and continue to sell them. “Customer Acquisition Is Easy, Customer Retention Is Tough.”
Why Do Customers Leave A Company?
- Customer leaves a company if –
- He dies – 1%
- He leaves market – 3%
- He gets another friend to provide services – 5%
- He is persuaded to go to your competitor – 9%
- He is dissatisfied with your services – 14%
- He believes you don’t care anymore – 68%
- SO WHAT’S THE TAKEAWAY? YOU NEED TO KEEP EARNING THE CUSTOMER”S
- LOYALTY.
You Aren’t Doing These… Are You ?
Unfair Treatment
do you treat your customers on the basis of monetary status, gender or amount of their investment? If these are the reasons for your biases then obviously your customer will find another door to knock.
Same Services But Price Continues To Rise
There is always a tough competition going on in the market. Raising prices must be your requirement but paying the over hiked price for the same services can leave your customers looking for other options.
Lesser Human Interaction
If you will keep asking your customer to mail or leave a message then it will make them feel like taking services from a robot. Human interaction is very important as it makes them feel safer and valued and understanding the unique demands of the customer.
DO YOU KNOW THAT 80% COMPANIES BELIEVE THAT tHEY HAVE PROVIDED A SUPERIOR SERVICE WHEREAS 8% OF THE CUSTOMERS THAT THEY HAVE RECEIVED A SUPERIOR SERVICE.
Here are a few customer retention techniques you can implement using to keep your customers with you and increase revenues too.
Listen To Them
Remember, they like to be heard. Don’t go silent after selling a product. Talk to them and make them realize that you value them.
Notice The Disturbance In Advance And Act Accordingly
Your customer has nor come back to you for a long time or your competition has entered the market, both these situations indicate your customer’s reluctance in you. Capture these warning signs and go back to them loaded with special offers.
Automate Emails
Your customers have faced some issues and raised one. Make sure you respond with an automated email so that they could feel their concern is addressed by you.
Reward Your Customers
Your customers definitely add value to your success. Reward all of your customers according to their share in your growth. Treat them with special offers and upgraded services often.
Do Follow Up
Make sure your customer’s query is not left unresolved. Take interest in their concern and follow up personally through whatever means you want.
Keep Your Promises
Now you have made some promises in order to hold your customer, make sure you fulfill them. Promises kept and fulfilled and the reasons that your customers never leave you.
Educate Them
You have launched a new product or tweaked the previous one, make sure it is heard by your customers. It is your responsibility to make them aware about the modifications or new introductions.
Show Them You Care
Always remember their special days and make them special with little gestures of wishing or customized offers. If you come to know about their sickness or any mishap, don’t forget to send your solace.
How To Enhance Your Customer’s Experience
Map their journey
Prioritize in making their experience better
Respond to their queries and issues in lesser time
Implement their feedback honestly
Listen to them and empathize too
Be proactive to take their feedback
Offer them service surprises
