In a significant recognition of their impactful efforts in sports promotion, Odisha Mining Corporation Limited (OMC) has been bestowed with the prestigious Rashtriya Khel Protsahan Puruskar, 2023, by President Droupadi Murmu. This accolade underscores OMC’s commitment to creating a positive impact through sports, especially in nurturing talent within local communities.
Holistic Sports Promotion: OMC’s approach to sports promotion goes beyond mere sponsorship, embodying a holistic philosophy that encompasses various levels of sports engagement. Their initiatives, driven by Corporate Social Responsibility, aim not only to support existing talent but also to unearth and nurture potential athletes at the grassroots level.
Local Talent Development: One of the standout aspects of OMC’s sports promotion strategy is its emphasis on local talent. By investing in community-level sports programs, the corporation ensures that the benefits of its initiatives reach the grassroots. This inclusive approach helps in identifying and nurturing budding athletes, fostering a culture of sports excellence within the localities OMC operates.
Partnership with Hockey India: OMC’s collaboration with Hockey India stands out as a shining example of its commitment to national sports development. The corporation actively supports Hockey India, contributing to the team’s training programs, providing essential equipment, and facilitating their participation in international tournaments. This partnership not only empowers the athletes but also strengthens India’s representation on the global stage.
CSR Initiatives Driving Change: The Rashtriya Khel Protsahan Puruskar acknowledges OMC’s Corporate Social Responsibility initiatives as catalysts for positive change. By intertwining sports with their social responsibility, OMC has demonstrated that sports can be a powerful tool for community development, fostering discipline, teamwork, and leadership among individuals.
