Instagram Shopping Tags are a powerful tool for businesses to promote and sell their products on Instagram. With the ability to tag products in posts and Stories, businesses can showcase their products to a wider audience and offer a seamless shopping experience for users. In this article, we’ll take a closer look at how to set up Instagram Shopping Tags for your business.
Step 1: Check if Your Business is Eligible for Shopping on Instagram
Before you can set up Instagram Shopping Tags, you need to ensure that your business is eligible for shopping on Instagram. To be eligible, your business needs to meet the following requirements:
- Your business must be located in a supported market.
- Your business must sell physical goods that comply with Instagram’s commerce policies.
- Your business profile must be set up as a business account on Instagram.
- Your business must have a connected Facebook Page.
Step 2: Set up Your Product Catalog on Facebook
To use Instagram Shopping Tags, you need to set up your product catalog on Facebook. Here’s how to do it:
- Go to your Facebook Page and click on “Shop” in the left-hand menu.
- Click on “Create Shop” and select the “Set up Shop” option.
- Follow the prompts to set up your product catalog. You can either upload a product feed or add products manually.
- Once you’ve set up your product catalog, your Facebook Page will be reviewed for approval. This process can take a few days.
Step 3: Connect Your Instagram Account to Your Facebook Page
To use Instagram Shopping Tags, you need to connect your Instagram account to your Facebook Page. Here’s how to do it:
- Go to your Instagram profile and tap on the three lines in the top right corner.
- Tap on Settings, then Business, and then Shopping.
- Tap on “Continue” and select the Facebook Page that you want to connect to your Instagram account.
- Follow the prompts to complete the setup process.
Step 4: Submit Your Instagram Account for Review
After you’ve set up your product catalog and connected your Instagram account to your Facebook Page, you need to submit your Instagram account for review. Here’s how to do it:
- Go to your Instagram profile and tap on the three lines in the top right corner.
- Tap on Settings, then Business, and then Shopping.
- Tap on “Submit for Review” and follow the prompts to complete the process.
- Instagram will review your account for compliance with their commerce policies. This process can take a few days.
Step 5: Start Tagging Your Products
Once your Instagram account has been approved for shopping, you can start tagging your products in posts and Stories. Here’s how to do it:
- Create a new post or Story and tap on “Tag Products.”
- Select the product you want to tag from your product catalog.
- Position the tag on the product in your image or video.
- Add a caption and publish your post or Story.
Conclusion
Instagram Shopping Tags offer businesses a powerful way to promote and sell their products on Instagram. By following these simple steps, you can set up Instagram Shopping Tags for your business and take advantage of this powerful feature. Remember to follow Instagram’s commerce policies and guidelines to ensure a smooth and successful experience.
