Bengaluru: Marriott International Inc., a global hospitality giant renowned for operating upscale hotel chains such as JW Marriott and W Hotels, is gearing up to introduce its youthful hotel brand, Moxy, to the Indian market. Two years after announcing this ambitious venture, the first Moxy property is set to open its doors at Bengaluru Airport, boasting 128 rooms and owned by prestigious realty developer Prestige Group.
Ranju Alex, Marriott’s Vice President for South Asia, expressed confidence in Moxy’s success in India, citing the country’s substantial young demographic and their rapid-paced travel habits. The brand, known for its vibrant and contemporary offerings, has garnered success with 125 Moxy hotels already established across 24 countries globally.
The strategic decision to initially focus on major cities aligns with the prevalent travel patterns of urban dwellers. Ranju Alex stated, “It is a very successful brand around the world, and we are very confident it will do well in India because of the country’s large young demographic and the pace at which they travel. To begin with, the segmentation will be to focus on the big cities because that’s where the travelers go most.”
In addition to the Bengaluru Airport property, Marriott has ambitious plans for Moxy’s expansion in India. Three more mid-market, economy lifestyle hotels are in the pipeline, with each slated for iconic cities like Mumbai and Chennai. Furthermore, a second Moxy property in Bengaluru is also part of Marriott’s strategic vision for the brand’s growth in the country.
Moxy’s entrance into the Indian hospitality scene signifies a dynamic shift towards meeting the evolving needs of modern travelers. With its contemporary design, tech-savvy features, and a focus on fostering a vibrant social atmosphere, Moxy aims to create a unique and memorable experience for guests. As Marriott International continues to innovate and cater to diverse market segments, the introduction of Moxy to India reflects a commitment to staying ahead of the curve in the ever-evolving hospitality landscape.
