For the second consecutive year, the State Bank of India (SBI) has extended its sponsorship for the Khelo India Youth Games (KIYG) in Madhya Pradesh and remained as KIYG’s Principal sponsor for the 2022 edition. The move is a testament to the bank’s commitment to supporting and promoting the aspirations of Indian youth toward sports.
As the ongoing Khelo India youth games 2023 witness increased participation from young athletes showcasing their sportsmanship, SBI is delighted to continue its partnership with KIYG. Through this collaboration, SBI aims to nurture the value of sports and fitness among Indian youth.
Dream Sports is also back to sponsor KIYG by the sponsor and KIYG is happy to be associated with the brand again. The company believes in the Khelo India Youth Games’ mission of empowering India’s youth and making sports better. The partnership aims to encourage budding athletes to pursue sports and nurture India’s sports ecosystem.
This year marks the second year that Khelo India has opened up to corporate sponsorship for KIYG. The aim is to achieve a win-win and work-work relationship for both Khelo India and the Sponsor. While both SBI and Dream Sports have partnered with KIYG in the past, this is the first time that Sports For All (SFA) has come across KIYG as its powered sponsor.
Sports For All (SFA) is honored to come on board as the Powered By Sponsor for KIYG. The company resonates strongly with Khelo India’s mission of creating sporting aspiration and producing medal-winning athletes across the country. At SFA, it is a relentless effort to help build a sporting culture at the grassroots level, and the company believes that such a deep-rooted partnership will accelerate India’s growth as a sporting nation.
The Khelo India Youth Games Madhya Pradesh edition kicked off on January 30th and will conclude on February 11th across eight cities of Madhya Pradesh. Around 6000 young athletes from 36 states and union territories are participating in the games. The KIYG is a crucial platform for young athletes to showcase their talent and build their careers in sports.
The event is a testament to the government’s commitment to promoting sports and fitness among India’s youth. Through collaborations like these, India’s sports ecosystem is bound to grow and flourish, creating opportunities for young athletes to pursue their passion for sports.
