Last updated on July 29th, 2023 at 04:58 pm
Shri Piyush Goyal, Union Minister of Commerce and Industry, Consumer Affairs, Food, Shri Goyal spoke of the need to take our platforms global, bring in new technology, and improve visual effects and animation. The Minister spoke of the need to embrace innovation in storytelling, asking that inspiration be derived from India’s rich archive of history, culture, and traditions to take them to the global stage.
“The entertainment industry has great potential for employment generation,” he said, calling for more skill development and educational courses. He also discussed the importance of ensuring fair wages, social security, and healthcare.
The sector has been very successful and we want to continue that success. and Public Distribution and Textiles called for some form of self-regulation within the media and entertainment industry with regard to content.
Today, he was communicating the Valedictory Session of the 11th CII Big Picture Summit in New Delhi.
On the one hand, we talk of our culture, our heritage, our rich tradition, and our family value system, the Minister noted. “However, some of what we see on television and OTT aim goes beyond what is ordinarily accepted within the Indian cultural landscape.”
He emphasizes that a certain level of decency must be maintained when presenting India, Indian families, and Indian culture, something that captains of the industry should pay attention to while welcoming the modern, catchy, and entertaining way of presenting content. ” He opined that the messaging in these programs must not be left with the Indian reality.
If the industry does not self-regulate, he said, there will be a clamor from society and the government will have to undertake regulation.
The Minister also asked the industry to carefully introspect on novel entertainment avenues such as gaming, to decide what levels we are willing to allow our youngsters to be on betting platforms and other such areas.
He emphasized that a balance must be smitten here so as not to let these newer entertainment models adversely affect our culture.
The Minister asked the industry to introspect on novel entertainment avenues, such as gaming, to decide what levels we are willing to allow our youngsters to be on betting platforms and other such areas. He said that it’s important to find a balance so that newer entertainment models don’t have a negative effect on our culture.
“The media and enjoyment sector presents a remarkable opportunity for India,” said Shri Goyal. He stressed that this opportunity could be realized only if the entire industry and all its verticals and stakeholders came together to ideate and synergize. He appreciated the industry for its credible, quality content that kept the citizens of the country informed, connected, engaged and entertained during the trying times of the pandemic.
The Minister said that the media and entertainment industry is a sunrise sector. Noting that the industry was growing at a fast pace, he called for efforts to achieve larger outcomes.
He spoke of India’s immense resources in this sector, from technical skill to the talent of our young boys and girls to excellent digital connectivity which has been further boosted with the rollout of 5G.
He noted that India was a huge market for the media and entertainment industry, but pointed out that we had a long way to go to reach the inflection point.
He called for innovative ideas from the industry to expand the ecosystem and bring in economies of scale.
“There is a need to make our legal framework much more contemporary,” observed Shri Goyal. “It’s time to move away from the colonial mindset and outdated laws,” he said, echoing PM Modi’s vision. The government will engage with industry to conceive laws that will truly facilitate growth and simplify day-to-day operations in this sector, he assured.
Shri Goyal spoke of the need to take our platforms global, bring in new technology, and improve visual effects and animation. The Minister spoke of the need to embrace innovation in storytelling, asking that inspiration be derived from India’s rich archive of history, culture, and traditions to take them to the global stage.
“The entertainment industry has great potential for employment generation,” he said, calling for more skill development and educational courses.
He also discussed the importance of ensuring fair wages, social security, and healthcare. The sector has been very successful and we want to continue that success.
We want to continue the success of the sector by making those who work in it an integral part of that success story.
CII prepared two reports on broadcasting which were then released by the Minister. Other dignitaries including Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting were present on the occasion.
