The UK government has decided to extend the ban on multibuy deals for foods and drinks high in fat, salt, or sugar by an additional two years, pushing the implementation deadline to October 2025. This delay will provide the government with an opportunity to evaluate the impact of these restrictions on both consumers and businesses, considering the unprecedented global economic situation. As economies worldwide grapple with soaring energy and goods prices, the government aims to prioritize affordability for consumers while addressing concerns surrounding obesity and public health.
Delay and Review of Multibuy Deal Ban:
Originally scheduled for October 2023, the ban on multibuy deals has now been postponed to October 2025. The extension will enable the government to thoroughly assess the effects of the restrictions on consumers and businesses in light of the ongoing global economic challenges. By granting additional time for review, the government aims to strike a balance between supporting affordability for consumers and promoting healthier eating habits.
Impact on Consumers and Businesses:
The delay in implementing the ban on multibuy deals means that shoppers will continue to benefit from these promotional offers on all food items. With rising global energy and goods prices causing increased costs across supply chains, the government recognizes the financial pressure faced by households. The decision to allow multibuy deals aims to provide temporary relief to consumers, enabling them to make the most of cost-saving opportunities during their weekly shopping.
Striking a Balance: Consumer Choice vs. Obesity Reduction:
Prime Minister Rishi Sunak has emphasized the importance of individuals’ right to choose. Against the backdrop of a challenging economic climate, where household budgets are strained due to soaring food prices, the government believes it would be unfair to restrict consumer options during their grocery shopping. While the government acknowledges the need to reduce obesity rates and promote healthier lifestyles, it aims to strike a balance between consumer choice and the mission to address public health concerns.
Commitment to Tackling Obesity:
The government remains steadfast in its commitment to tackling obesity, recognizing its impact on healthcare costs and the strain it places on the National Health Service (NHS). Obesity is estimated to cost the NHS around £6.5 billion annually and is the second leading cause of cancer. While delaying the multi-buy deal ban, the government continues to prioritize reducing waiting lists by taking action against obesity. This includes the launch of pilot programs for the latest anti-obesity drugs and the rollout of a new generation of obesity medications to support weight loss and alleviate pressure on hospitals.
Source: Gov[Dot]UK
