Several well-known fashion brands have grabbed headlines in the past for their eccentric fashion styles. Now, a video shared on social media by the fashion label Zara has captured the internet’s attention, sparking curiosity and amusement. The peculiar fashion item has also left fashion enthusiasts wondering about its intended purpose.
The caption of the video, shared by Nikita Ghosh on Instagram, reads, “Ye kya hai. Ye kyu hai [What is this? Why is this?] Why Zara why? Accessory hai pata hai but it is still bizarre.”
The video begins with a woman holding the accessory and discussing its usage with her friend. She then reveals the price, which is Rs 2,300. According to the Zara website, it is a Sash belt designed to be worn around the waist. Made of denim, the belt features multiple layers of metal button fastenings at the front, with each layer separated by cut-out detailing.
Since being shared, the video has garnered nearly 3 million views, 1,448,471 likes, and a multitude of diverse comments.
