Motivational Bhabhi on Josh: Introducing Ghaziabad’s Ruku Saini, a dedicated mother in her 40s, who initially doubted her appeal to a wider audience. However, she’s now pleasantly surprised to find herself a favorite among youth on short video platforms, even earning an income by inspiring youngsters through her content.
Raised in a quaint town of Uttar Pradesh, Ruku embarked on her content creation journey after marrying young and embracing full-time motherhood. Her initial aim was simple: to amplify her voice and spread positivity, drawing from her cultural values and traditions. Rooted in her small-town upbringing, Ruku’s content radiates a deep affection for her heritage and the cultural richness of Bharat.
Even without support from her immediate family and juggling full-time motherhood, Ruku initiated her journey as a singer on an app, gradually cultivating a modest following. Despite facing adversity like her hacked Facebook page leading to loss of followers, she persevered undeterred, steadfast in pursuing her ambition.
Drawing from her own life journey, Ruku began candidly sharing her experiences, from her early marriage in her 20s to embracing motherhood later on. She openly discussed the challenges she encountered and how she overcame them, resonating particularly with a younger audience who found her content motivational. Her comments section is flooded with teenagers applauding her insightful discussions on topics like ‘How to avoid distractions’ and ‘Staying resilient’.
In contemplating her content, Ruku reflects, “Timeless wisdom handed down through generations profoundly shapes my path in content creation.” Each video emanates Ruku’s contagious positivity and draws from her real-life experiences. Take, for example, the one where she imparts invaluable advice on resilience amidst failures, or another showcasing her insights.
Today, Ruku stands as a prominent creator, boasting her largest fan base on the short video platform Josh. With an impressive 250 million monthly active users, of which around 40% hail from non-metro regions of India, Josh is rapidly emerging as a hub for creators like Ruku.
Ruku’s popular videos on Josh have not only garnered her fame but also enabled her to earn money through a unique avenue. Unlike traditional brand sponsorships, Ruku benefits from Josh’s Creator Pro program, which compensates creators for videos generating high engagement. This inclusive approach stands out from other platforms, where remuneration typically favors influencers with massive followings or those targeting top-tier audiences. Ruku expresses, “Financially, Josh is now empowering me to stand independently. Initially unaware of Creator Pro, I now earn income while staying devoted to my passion.”
From her humble beginnings with lip-sync videos to her transformation into a motivational influencer, Ruku’s journey epitomizes her adaptability, drawing inspiration from the everyday stories and challenges of ordinary Indians.
Explore all of Ruku’s content at:
https://share.myjosh.in/profile/f23c20d4-42c7-4148-b1af-64aa53adaa72
